MARKETING REIMAGINED

VIRTUAL WORKSHOPS | JUNE 2021

A unique online event for companies who want to learn how to make more effective use of digital marketing techniques.

Join Tarsus On Demand for a new series of Workshops where we explore different ways for businesses to market themselves more effectively in the digital age.

During June, we will host four 90-minute online sessions that cover everything businesses need to know about:

Marketing strategy

Website and Search Engine Optimisation Planning

Using Social Media Effectively

R

Analysing Campaign Success and ROI

Sessions will include audience participation through interactive polls and the ability to ask text-based questions via chat, which will be addressed at the end of the webinar.

Each session can host a maximum of 30 participants, so be sure to register soon to secure your spot!

SESSION 1:

MARKETING STRATEGY

ALREADY TAKEN PLACE

Host: Darren Leishman, Managing Director at Spitfire Inbound
In this session, Darren Leishman from Spitfire Inbound will share his understanding of what marketing strategy is, how to craft a marketing strategy and a marketing plan, how to use the available tools for this purpose, and much more.

SESSION 2:

WEBSITE AND SEO PLANNING

ALREADY TAKEN PLACE

Host: Francois Vorster, Chief Disruptor at IMS USA
If you’ve ever wondered if you’re doing Search Engine Optimisation properly or whether your company website is doing what it’s supposed to be doing for your brand, this is the session for you. Francois Vorster is the Chief Disruptor at award-winning digital agency IMS USA, and he will take the audience through the basics and best practices behind website creation and optimising its content for search engines in a fun and informative session.

SESSION 3:

Social Media and Targeting the Right Audience

ALREADY TAKEN PLACE

Host: Inayeth Govender, Head of Market Development at Tarsus On Demand

This session will cover how to use social media to your business’s advantage by reaching the right audience with your core messaging, at the exact right time they need to hear it. Inayeth will aim to foster a deeper understanding of what does and doesn’t work on social media and the benefits of pay-per-click marketing campaigns. He will also offer tips on how to ensure your social posts reach the audience they’re intended for.

SESSION 4:

How to measure the success of your marketing campaigns

Date: 30 June 2021 | Time: 10h00 – 11h30

Host: Inayeth Govender, Head of Market Development at Tarsus On Demand

This last session is a cracker: it’s all about finding out how effective your marketing campaigns have been. Tarsus On Demand’s Inayeth Govender breaks down how to go about measuring the success of social media campaigns by accessing and interpreting analytics. With this in hand it’s possible to determine that all-important metric, your return on investment, since ROI is king in 2021. Don’t miss it!

REGISTER FOR
THE WORKSHOPS

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